I Want Chocolate!
‘Tis the season of decadent chocolate desserts! Milk, dark, or white, chocolate dominates the top-ranking cookies, cakes, and recipes of the season. With its enticing smell and delectable melt-in-your-mouth taste, chocolate is enticing in smell, texture, and flavor.
If you are like most people, you feel an overwhelming desire to eat chocolate from time to time. In fact, chocolate is the most craved food in Western cultural contexts (1). In a study examining chocolate cravings in American and Spanish college students, for example, Osman and Sobal (2006) found that 91% of American women and 59% of American men report craving chocolate.